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Southwest HVAC News Guest Column

Green Technologies that are Changing Your HVAC Business
The concept of “going green” is no longer just a trend—it’s now a smarter and more responsible way of life. As an HVAC contractor, you’re going to see plenty of new innovations when it comes to eco-friendly technology.
Bridging the Gap: How to Build Trust with an HVAC Brand.
Stuck with a Skeptical Audience? Lower Their Defenses with Marketing Tactics.
“Trust takes years to build, seconds to break and forever to repair.” While this phrase typically applies to personal relationships, it can also describe the connection between HVAC contractors and consumers.
HVAC Internet Lead Generation Strategy Boosts Business To Next Level.  Arizona-based digital marketing firm Online Visibility Pros recently completed a lead generation campaign for Scottsdale Air Heating & Cooling. The campaign launch successfully increased lead generation for Scottsdale Air Heating & Cooling by 430% in just five months.
Building a Branch Scorecard
As the old saying goes, “You can’t manage what you can’t measure”. I have seen several branch managers thrust into a title with very little instruction on how they are to perform the job. This is one of those sink or swim moments that we are very fond of implementing in the distribution world. It doesn’t have to be this way.
 
How Proactive is Your Sales Manager?
The “QR” is derived from “Quick Response.” A type of Matrix or Two Dimensional bar-code. Rather than use a linear or laser type reader you use an imager –like the camera of an iPhone or a bar-code scanner that will scan linear and also has an imager.
   
A Case Study on Innovative Fleet Management, Using QR Codes.
he “QR” is derived from “Quick Response.” A type of Matrix or Two Dimensional bar-code. Rather than use a linear or laser type reader you use an imager –like the camera of an iPhone or a bar-code scanner that will scan linear and also has an imager.
Back draft dampers- playing an inevitable role in maintaining the standards of a HVAC system.  By Bill Lloyd Lloyd Industries
The back draft dampers provides the desired temperature by maintaining the air flow from outside thus improving the quality of the indoors.
Pledge to be Distraction Fee.
By: Caryn Ethridge, ShuBee®
Many contractors need to worry about their vehicles and who they have behind the wheel. So, as a business owner, how do you prevent your company from becoming a part of this epidemic?
Increase Efficiency with Trucking GPS
By: Robert J. Hall
Some companies eschew global positioning systems (GPS) simply because they survived so long without them. Certainly many companies do just fine without using GPS for their trucks. Yet the fact is, no matter how efficient your company is, installing GPS in your trucks and using it to track those trucks are two steps that increase your efficiency, making your business more streamlined and improving profits.

Building your Business with Dehumidification
Contributed by Joe Hvalacek
Ultra-Aire Business Development Manager
There are many ways to build your contracting business, increase sales and grow profit – yes, even in this economy. Some are more profitable than others. Some may be easier to implement than others. Some are more expensive, while others are more cost effective. 

A Recession is a Terrible Thing to Waste
By: Bob Janet
There are two good times to take advantage of your competition.
1. When business is good. It is easier to make a good time better than a bad time good.
2. During a recession is a great time to increase sales because your competition is cutting back their marketing.



When The Student Is Ready, the Teacher Appears

By: Julia M. Rahn, Ph.D.
How many times have your readers started a project, only to reach a step they didn’t know how to complete, so the project got shelved? No matter when the project is revisited, the help they need to clear the hurdle is suddenly presented to them.
  How to be a Profitable Contractor
By Dave Gleason Systematic Selling Inc.
Every contractor wants to have enough profit to afford the things in life that make a difference. There are very little secrets in the world of business, small business or large corporations. The first thing every contractor needs to know is how to establish a profit for their company. You need to understand overhead and how to price a job.

  Regulatory Compliance – Fact or Fiction?
By L. P. Coston, Ph.D., Certified Safety and Health Professional
To determine if your HVAC business is subject to Regulatory Compliance it is necessary to identify what is Regulatory Compliance. Unlike many governmental topics, Regulatory Compliance is straight forward and "spelled out" in the Code of Federal Regulations.

  Clearing the Air About IAQ
Today’s consumers are aware of environmental issues and indoor air quality concerns, but they may not know that their HVAC/R dealer can provide them with solutions. As a technician, you may have a lot of questions when it comes to IAQ. How can you market it to your customers? Is it simple to install? And where can you find the training and products you need to become an IAQ expert?


 



 

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