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Southwest HVAC News

ACCA Schedules Special Session to Help Contractors Learn from NBC Sting.

With record heat across the country this summer, HVACR contractors have been in high demand. The demand increased significantly in early July when the Today Show aired an undercover “sting” operation, which exposed several technicians using some seemingly unethical techniques when being called to a customer’s home. The “sting” re-broadcast on Sunday, August 19, in an extended format on NBC’s Dateline.

To help contractors learn more about what happened with the program and how they can use this as a learning tool, ACCA has scheduled a special lunch session, “Taking the “Sting” Out of the Media,” during the fifth annual Service Managers Forum, October 11 – 12 in Austin, TX. This special session, which will feature Robert (Bobby) C. Ring, of Meyer & Depew Co. in Kenilworth, NJ, who served as the contractor expert for theToday Show and Dateline segments, is sponsored by Davisware.

During this session, Ring will lead a conversation on how service managers and contractors can use this experience to enhance employee training and improve customer service. He will share how and why he decided to participate in the program and share the parts of the program that the viewing public did not see, because they were left on the editing room floor.

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“I was glad to work with the NBC to help educate the public about what they should look for in a quality contractor,” said Ring. “I was very disappointed by those contractors who did not seem to be doing the right thing. However, now that the segment has aired twice, contractors need to take advantage of if and use it to ensure that their team members don’t get caught in this type of situation. During this special session I will share some ideas for how contractors can use this to train their team and open up the conversation for attendees to share their ideas and ask their questions, so we can all grow as an industry.”

This special session is just one of many that will be taking place during the Service Managers Forum. You can see the full program schedule at

When you register for the Service Managers Forum by August 31, you will receive the early bird pricing of $395, which is $100 in savings. To register for the event visit

You can access the Today Show segment online here to use as a training tool at your contracting business.





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