Southwest HVAC News
Supply Launches E-Commerce Solution.
MORSCO HVAC Supply, a Fort Worth, Texas-based distributor of heating
and cooling equipment (HVAC) today has launched Online Solutions,
offering customers a robust e-commerce experience that’s much more
than just a website and shopping cart.
www.morscohvacsupply.com, MORSCO HVAC Supply’s Online Solutions
offer a personalized customer experience that includes:
• More than 200,000 products with technical documents, organized
into customer-specific catalogs.
• Real-time pricing and local availability.
• Material order, release and tracking for delivery or pick-up at a
• Access to invoices and proof of delivery for easy record keeping.
• Integration with a customer’s purchasing system and job management
• Much more, with 24/7 access from a desktop, tablet or mobile
“We design our Online Solutions side by side with customers and
associates to get their jobs done faster, whether on a job site, on
the go, or in the office,” said Darren Taylor, MORSCO CMO. “Nearly
every customer who tries it uses it regularly to get quotes, check
local inventory, quickly order for scheduled delivery and much more.
We also invest in training and data so our solutions become an
indispensable part of our customers’ everyday lives. With Online
Solutions we’re making MORSCO HVAC Supply easier to do business with
and providing better, faster service, while still maintaining an
unmatched level of face-to-face support for local customers.”
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MORSCO powers its
digital customer experience with top-tier e-commerce, search,
marketing automation, analytics, and data platforms to not only
give customers the 24/7 access they need, but also increase
MORSCO’s ability to make complex online transactions, varying by
a customer’s particular needs or wants.
Developed to enhance the focus on HVAC operations once under
MORSCO’s Morrison Supply umbrella, the MORSCO HVAC Supply brand
launched in April.
“With the launch of MORSCO HVAC Supply and now our Online
Solutions platform, we’re focused on serving our HVAC customers
like never before,” said Jim Mishler, President, MORSCO HVAC
Supply. “We continue to build our network of branches with
local, dedicated experts who can offer superior levels of
support, expertise and customizable solutions to get our
customers the HVAC inventory they need when they need it.”
MORSCO also offers Online Solutions across its plumbing brands:
Morrison Supply Company, Express Pipe & Supply, Farnsworth
Wholesale Company, Murray Supply Company, DeVore & Johnson and
MORSCO is a leading U.S. distributor of commercial and
residential plumbing, waterworks and HVAC supplies. The company
was founded in Fort Worth, Texas, and is now one of the fastest
growing in its market, led by a team of industry veterans. In
2018, MORSCO was acquired by The Reece Group, Australia’s
leading provider of plumbing, HVAC and waterworks products. For
additional information regarding MORSCO or any of its brands,